这就是品质，这就是新风系统的领军品牌，米亚中国

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Workers assemble air ventilation systems at the MIA China factory in Suzhou recently. Photo: Yin Yeping/GT

During the recent two sessions, NPC delegate Dai Yaping suggested that the government call on kindergartens, primary, and high schools across China to install air ventilation systems in classrooms. He said the move would protect children, who are more vulnerable to air pollution than adults, and draw attention to the importance of having clean air in public places in China, the Yangtse Evening Post reported on March 11.

Although there is not yet a national regulation for air ventilation systems in China, there is a growing trend of organizations opting to purchase an air ventilation system over air purifiers to regulate indoor air quality. The Global Times visited MIA China Co., Ltd (MIA China) in Suzhou, Jiangsu Province where Wu Gang, the general manager of the company, shared his perspective on the market potential for air ventilation systems in China.

MIA is Japanese company with large-scale production capability. Founded in 1983, it focuses on the production, research, and development of environmental ventilation equipment. Its Chinese branch is a new but fast-growing presence in the local marketplace. According to Wu, the company has grown significantly, from ordering products from its headquarters in Japan to making its own products on Chinese soil. The Suzhou factory went into operation in 2011 and is responsible for the production and sale of MIA air ventilation products in China. The headquarters in Japan retains oversight of the facility, but it has its own independent financial accounting system.

Mia China has four factories in China, and the one in Suzhou is the biggest. It employs 80 workers who are responsible for manufacturing and marketing the company's products locally and overseas. The factories produce about one million ventilation systems a year.

Talking about the difference between an air purifier and an air ventilation system, Wu said the major difference is an air ventilation system brings in fresh air from outside, purifies it and circulates it indoors, while an air purifier only cleans indoor air. He added that other functions such as indoor temperature control are also packed into an air ventilation system.

According to Wu, a ventilation system produced by the company for a particular region may have different add-ons to its core functions based on the needs of the people living in that area.

"We differentiate our products to meet different market needs," Wu said. "For example, in Shanghai and Hainan Province, our products have more to do with air ventilation and dehumidification, while those for the Beijing market are designed to focus more on air ventilation and anti-pollution. He said 20 percent of the products made in Suzhou are sold abroad in countries such as Mongolia and Dubai where the government require indoor air ventilation.

With there being no official standard for air ventilation systems in China, Wu said MIA China created its own in-house standard of below three micrograms per cubic meter for PM2.5 particles.

"We are dedicated to reducing PM2.5 particles to below three micrograms per cubic meter at the mouth of our air purification systems so that all our users can have clean, fresh air indoors," he said, adding that the brand has a 10-year product replacement service worldwide.

So far, the business to business model has proven quite effective for Wu, whose factory boasts school and government departments as his clients. When asked about some of the challenges he faces in growing his business in China, he said, "Although there are challenges, I see the opportunities behind them."

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